Helen Wood
Brand Manager @Boost Mobile
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WORK HISTORY
Brand Manager @Boost Mobile
Irvine, CA, US
Strategize optimization of consumer communication by conducting competitive market research based on trends, products, and plan offers, and developed product messaging based on defining brand values and creative guidelines to ensure all marketing efforts are on-brand and consistent across all marketing channels and media. • Lead the execution of national and local sponsorships, experiential events, and brand media partnerships, and manage legal reviews for brand initiatives based on the…
EDUCATION
Irvine Valley College
Exercise Physiology
ABOUT HELEN WOOD
I’m a diligent and conscientious Brand and Creative Service professional providing strategic marketing storytelling and visually appealing advertising communications to influence and engage with consumers and position Brands to grow and lead in their industry. I passionately strive for messaging clarity by collaborating with cross functional teams to engage in conversations, gather insights, and data to deliver clear and precise strategic initiatives that are consistent throughout all marketing channels and media. I’m curious by nature and have an affinity to learn how marketing initiatives perform based on key performance indicators, and how to optimize performance by evolving communications to reach future goals. I’m a strong problem solver and have a commitment to seeing projects through and will draft new processes to gain efficiencies and enhanced quality control on project executions. I proudly accomplished developing engaging consumer messaging for the Boost Mobile Indirect stores and National Retail Big Box stores to maximize device and phone plan purchases and to position the business to retain current subscribers from the Total Market and Hispanic Market segments. When recharging I enjoy warm tropical vacations with my husband and friends. I love the outdoors and I try to do my part in preserving the planet. I’m an avid crafter and I make artwork out of recycled aluminum cans and glass jars. Communication • Negotiation • Time Management • Problem Solving • Culture • Project Management • Business Development • Product Launch • Vendor Management • Scheduling • Budgets • Direct Marketing • Advertising • Print Ads • Direct Mail • Project Kickoff • Brand Marketing Storytelling • Creative Service Management • Out-Of-Home • Sports Sponsorships • Digital Marketing • High-Impact Digital Display • Experiential Events with Social Influencers Integration • Print Production • Email Marketing • Consumer Data Segmentation • Critical Thinking • Organized • Multitasking • Project Prioritization • Analytics
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