Kathleen Cowles
Executive Vice President @Deep Water Point & Associates
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WORK HISTORY
Executive Vice President @Deep Water Point & Associates
Deep Water Point & Associates (DWPA) is the premier growth advisory firm for companies competing in the federal market. We help clients win by aligning solutions with mission needs, navigating complex procurement, and accelerating success across defense, civilian, intelligence, and health sectors. With 500+ former senior government and industry executives, our team brings unmatched expertise, strategic insight, and real-world experience. We’ve led the agencies our clients aim to serve—giving us an insider’s view into how they operate, buy, and prioritize. Our services span the full growth lifecycle-Strategy & market intelligence to target the right opportunities-Business development to open doors and build relationships-Capture & proposal support to sharpen positioning and increase win rates-Transaction advisory to guide M&A and investment decisionsIn today’s shifting landscape, strategic agility is essential. DWPA equips clients to anticipate change, adapt quickly, and act decisively—so they stay ahead and seize high-value opportunities. Whether you’re entering a new agency, defending a recompete, scaling across sectors, or pursuing a transaction,DWPA delivers the insight, access, and execution you need to compete—and win. We turn opportunity into impact. Impact into revenue.
EDUCATION
University of Maryland
Bachelor of Science, Education
Walter Johnson High School
High School
SKILLS
ABOUT KATHLEEN COWLES
With 40+ years of experience in strategic planning, marketing, and public affairs, I’ve helped global businesses and government organizations grow, adapt, and lead. From international assignments to leadership roles, my career has centered on connecting mission priorities with market opportunity—through strategy, storytelling, and meaningful engagement.I spent many years overseas in Kenya, Egypt, and Hungary supporting the U.S. State Department and USAID, advancing U.S. business interests as a public affairs specialist. I also held regional roles with AT & T International and Digital Equipment, building on-the-ground experience in global markets.Before transitioning to advisory work, I served more than 20 years in corporate leadership, most recently at LGS Innovations—the federal arm of Alcatel-Lucent and Bell Labs—where I focused on industry alignment, community engagement, and growth strategy in the public sector.Since 2013, I’ve been with Deep Water Point & Associates, where I now serve as Senior Vice President of Engagement. I lead our brand and market-facing efforts—shaping positioning, crafting compelling narratives, and connecting our value to the missions that matter. My work spans strategic communications, executive visibility, and client engagement—ensuring we remain relevant, trusted, and impactful in the evolving federal landscape.Active in both professional and community organizations, I’m continually inspired by the people I have the privilege to work alongside.More about me:Family first. Friends and community always. Sports keep me grounded. Laughter is essential.
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