Katherine Torres-Pummill
SVP of Branded Content & Partnerships @We Are The Mighty
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WORK HISTORY
SVP of Branded Content & Partnerships @We Are The Mighty
Los Angeles, CA, US
Currently in charge of all digital media content and strategy for a military media company, I provide guidance for a senior sales planner, an inventory yield manager, and a graphic artist. I work closely with both clients and media agencies to pursue new business development, facilitating direct display, programmatic, and branded social opportunities. Collaborating with key business partners to ensure that product and marketing campaigns align with strategic objectives, I take great care to see that both the client and our company brand is served well. Another way I make sure we keep on track is through forecasting, monitoring of revenue, and creating and delivering reports for upper management. I have a proven track record of creating appealing and engaging digital brand and marketing narratives through collaboration with our creative, editorial, and production teams. Once implemented, I conduct evaluations, developing new action plans to ensure that our campaigns are effective and keep our clients satisfied. Some of our notable productions include The Last Full Measure, Victory Capital, USAA/SuperBowl, Thank You For Your Service, Last Flag Flying, and 12 Strong.
EDUCATION
The New School
Master's Degree
Queens College
BA
SKILLS
ABOUT KATHERINE TORRES-PUMMILL
With a media-centric career spanning more than 10 years, I have established a reputation as a leader who gets results. My academic background in Media Management in concert with my experience, drive, dedication and passion for the industry makes it possible for me to consistently deliver successful outcomes. Some of my recent contributions include developing new strategic partnerships, building clientele and executing initiatives that drive process and performance improvements in the workplace.Areas of Expertise:• Digital Media Management | New Account Development | Revenue Growth | Licensing Agreements• Strategic Business Planning Marketing & Branding Campaigns | Business Optimization
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