Katherine Wilusz

Marketing Communications Manager @Equitone Usa By Etex

Maryville, TN, US

Develop promotional and informational content for social media, website, literature, presentations, etc.• Champion effective technical and selling content on the US/CAN websites to make them powerful selling tools for the company incorporating user journey analysis and updates as well as meeting the brand guidelines. • Manage external organic social media content across our platforms currently including LinkedIn, Meta platforms and YouTube. • In conjunction with the global staff, support efforts to optimize our websites performances, ensuring seamless functionality and user experience. • Implement SEO strategies to improve visibility and drive organic traffic to the sites. Conduct regular audits to identify areas for improvement and implement the technical solutions. • Work with outside resources and utilize web analytics tools including Google Analytics and others to analyze and report on websites functionality and success. Report on key metrics monthly internally.• Post, update, respond, and monitor various social media accounts such as distributor partners to reach target clients.• Successfully implement marketing communications and brand developments through digital campaigns.• Review quality of leads and Google Analytics to advise when new campaigns need to be implemented or specific geographic regions need to be targeted.• Support the development and updating of new literature with writing and graphic design when needed.• Write blogs and case studies for multiple marketing uses.

University of Westminster

Multimedia Journalism

Farragut High School

Visual Art

University of Tennessee-Knoxville

Bachelor of Science - BS