Katherine Otter
Marketing Manager @Wayv Talk, Broadband & It For Business
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WORK HISTORY
Marketing Manager @Wayv Talk, Broadband & It For Business
Managing the Marketing function for Wayv, developing & delivering plans and strategies for business communications- Messaging, branding & design: making us stand out in a highly competitive industry, including artwork development, case study building (both video and written), website development and new literature to support the sales process- Website & SEO: continuous improvement of the visitor journey to align with business goals- Social media & adverts: consistent messaging that resonates with potential customers- PR & media: identifying opportunities for brand awareness building, including local print and exhibitions- Email marketing: developing a strategy for direct email based on industry/sector focus and social proof- Award submissions: writing compelling award submissions to raise our profile in the region; two shortlists within the first four months of being with the company
EDUCATION
CIM | The Chartered Institute of Marketing
Certificate in Professional Marketing
CIM | The Chartered Institute of Marketing
Introduction to Public Relations
Leeds Trinity University
Bachelor of Arts (BA)
CIM | The Chartered Institute of Marketing
Copywriting Masterclass
ABOUT KATHERINE OTTER
A bit about me. Skilled in Writing, Content Creation, Social Media and Website…
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