Katharina Heitmann
Marketing Team Lead @Straiv
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WORK HISTORY
Marketing Team Lead @Straiv
Leading a lean, agile marketing team to maximize our DACH market core while building the foundation for international growth. I bridge the gap between high-level GTM strategy and hands-on execution, ensuring our marketing engine scales efficiently during this critical expansion phase.Key Focus Areas- Scaling & Internationalization:Driving the DACH growth strategy to optimize revenue in our primary market.Initiating our entry into Benelux and France, focusing on localized event presence and market research.Architecting a well-rounded SEO & Content strategy in DE and EN to build organic visibility for international audiences- Recent Milestone: Brand & Web Evolution:Successfully executed a complete company rebranding, aligning our visual identity with our scale-up ambitions.Led a technical SEO audit and full website relaunch onto a new CMS, significantly improving site performance and lead conversion paths- Full-Funnel Demand Generation:Managing the end-to-end lead generation process and the total marketing budget with a focus on high-intent B2B channels.Ownership of the HubSpot ecosystem, ensuring seamless lead processing and alignment with the Sales team- Operational Leadership:Leading and mentoring a compact team (2 FTE), fostering a culture of rapid testing, data-driven decisions, and cross-functional collaboration.Managing external partners and stakeholders to extend our team’s capabilities.
EDUCATION
University of Derby
Master of Arts (M.A.), Tourism Management
Tourism School Klessheim
Diploma, Management, Tourismus und Reisedienste
University of Derby
Bachelor of Arts (BA), Travel and Tourism
ABOUT KATHARINA HEITMANN
I’ve spent the last 15 years in significant marketing & communciation roles, mostly in the exciting B2B SaaS hospitality industry. My current mission at Straiv is twofold: maximizing the potential out of the established DACH market while facilitating our international expansion into Benelux and France. I’m not a top-down leader, but I currently lead a small, high-impact team of three, and I’m happiest when I’m bridging the gap between high-level GTM strategy and hands-on execution. Whether it’s leading a full-scale rebranding, migrating a CMS to improve our SEO, or focusing our professionalizing our full-funnel demand generation. I’m all about building marketing systems that actually scale. I am convinced that in all of this cross-team collaboration and communcation is key.My toolkit is built on three pillars- The Growth Engine: 10+ years of driving lead gen, managing budgets, and focussing on KPI tracking (because if we can\'t measure it, we can\'t optimize it)- Strategic Partnerships: Extensive experience in building global partner ecosystems and co-marketing campaigns that open doors sales teams can\'t knock on alone- Brand & Storytelling: My roots are in PR. I believe a strong brand identity and thought leadership are the ultimate force multipliers for any SaaS product.I’m a firm believer that in a scale-up, marketing tech stack (HubSpot) and sales enablement need to be in perfect sync. I’m here to make sure that happens.
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