Katharina Lietz
Trade Marketing Manager @Eckes-Granini
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WORK HISTORY
Trade Marketing Manager @Eckes-Granini
Definition and execution of the brand activation plan for the Out-of-Home channel- Recommendation, management and performance analysis of brand activations to drive B2B and B2C sales - Development of the annual POSM catalogue for the entire Out-of-Home network- Creation of sales materials (presentations, one-pagers, product training tools)- Management of activation plans for 10+ key accounts Trade marketing budget planning and management- Out-of-home market analysis and delivery of strategic, data-driven recommendations
EDUCATION
FH Münster
Bachelor of Arts - BA, Business Administration
EM Normandie Business School
Master, Management
ICD Business School
Exchange semester, International Business und Marketing
NEOMA Business School
Master, Advanced Master in Marketing Research and Decision Making
ABOUT KATHARINA LIETZ
Trade Marketing Manager @Eckes-Granini 🍊
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