Kate Saunders
Director of Marketing and Audiences @Threshold
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WORK HISTORY
Director of Marketing and Audiences @Threshold
Northampton, GB
Strategic marketing lead for a creative and cultural agency using digital technology to drive social change. Key achievements include senior management role aligning marketing strategy with core business goals, leading an integrated marketing team for project campaigns, and developing a data process map to monitor and evaluate impact aligned with Arts Council strategy.Recent projects: Frequency International Festival of Digital Culture, Oct 2021 & Oct 2019, Lincoln. Since it’s inception in 2011, Frequency has become renowned for city-wide digital takeovers in non-traditional spaces, including exhibitions of site-specific work, live performances, world-premieres, and interactive experiences open to all, welcoming visitors. Democracies 20••••22 - a national Arts Council funded project, led by Threshold Studios, exploring the intersection of technology, art and public space. The project brought creatives together with civic, cultural, education and tech partners from across the UK, to explore new experiences in our public spaces, and across 3 festival presentations engaged an audience of over
EDUCATION
Leeds Beckett University
BA Hons, Fine Art
University of Northampton
Foundation degree, Art and Design
CIM | The Chartered Institute of Marketing
Diploma in Professional Marketing (Digital Strategy), Marketing
ABOUT KATE SAUNDERS
A highly passionate and CIM qualified strategic marketer with over 15 years of dedicated experience in brand management, marketing and audience development, festival and events coordination, fundraising and stakeholder engagement within the creative and cultural sector, higher education, and socially impactful organisations. I am driven by a commitment to building arts and culture audiences for events, festivals, and organisations. My focus lies in fostering inclusivity and diversity, with a dedicated effort towards strengthening the sector for artists and creatives through the promotion of emerging talent. Skills: Marketing Strategy / Audience Development / Project Management / Data and Impact Reporting / Website Management / Social Media Management / Digital Strategy / PR and Communications / Events Coordination Software skills: Google Analytics / Wordpress / Microsoft Word / Excel / Mailchimp / Photoshop / Adobe Premiere
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