Katerina Cupova
Commercial Strategy Lead, Amazon Freight @Amazon
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WORK HISTORY
Commercial Strategy Lead, Amazon Freight @Amazon
London, GB
Leading and executing cross-functional strategic initiatives to align Sales, Product, Finance and Operations - driving synergy, operational efficiency, and scalable commercial processes- Defining and implementing lead-sharing mechanisms with adjacent Amazon business units (e.g. SWA, Air, Business) to unlock cross-vertical growth opportunities and strengthen collaboration- Supporting commercial org transformations; revamping KPIs and Weekly Business Reviews (WBRs), enhancing team focus, accountability, and performance measurement- Delivering strategic account recommendations through data-informed analysis of high-priority shippers, influencing commercial guardrails and resource allocation- Representing the Strategy team in leadership forums to communicate roadmaps and build trust with senior stakeholders across Product, Finance, and Sales
EDUCATION
National University of Singapore
CEMS Master's Exchange - Term 1, Business Administration and Management, General
CEMS - The Global Alliance in Management Education
Management, Business Administration and Management, General
International School of Prague
High School Degree, International Baccalaureate Diploma
Ivey Business School at Western University
MSc International Business with CEMS Masters in Management, Business Administration and Management, General
University College Dublin
CEMS Master's Exchange - Term 2, Business Administration and Management, General
University of Reading
BSc Consumer Behaviour & Marketing
ABOUT KATERINA CUPOVA
With over 5 years of experience in Big Tech, and experience studying and working across eight countries (Czech Republic, Russia, Azerbaijan, UK, Canada, India, Singapore and Ireland), I bring a global perspective to problem-solving and thrive in diverse, fast-paced and ever-changing environments.Currently a commercial strategy leader at Amazon Freight, aligning Sales, Product, Finance, and Operations to drive growth, efficiency, and scalable processes. I have a proven track record in delivering multi-million-euro growth and building initiatives that boost performance and engagement. Passionate about turning data into strategic insights and creating customer-centric solutions that scale.
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