Kate May Robbins
Brand & Product Marketing Specialist @Contura Orthopedics Canada Ltd.
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WORK HISTORY
Brand & Product Marketing Specialist @Contura Orthopedics Canada Ltd.
Drive national brand and product marketing strategy, shaping market positioning and integrated campaigns for the Canadian business.• Lead localized messaging, content, and digital programs that elevate brand presence and support commercial growth across key healthcare audiences.• Oversee development of sales enablement tools and strategic communications that strengthen customer engagement and align with global brand direction.• Represent the organization at industry events, advancing market visibility and supporting high‑level stakeholder relationships.
EDUCATION
Wilfrid Laurier University
Honours Bachelor of Business Administration (BBA), Marketing Concentration & Minor in Psychology
The Pangaea Group
Marketing Pharmaceuticals in Canada, Marketing
ABOUT KATE MAY ROBBINS
When I found an old childhood binder recently, it wasn’t schoolwork—it was a “website” I built at age 10, complete with a hand drawn logo and an overly ambitious “contact us” page. Not long after, I was designing brochures and creating PowerPoint “websites” with hyperlinks that felt like cutting edge tech to my elementary school self.Clearly, my love for branding started early (and I may have taken creative play *very* seriously).That spark grew into a career shaped by curiosity, storytelling, and a desire to understand what drives people. With an educational background in business, marketing, and psychology, I’ve always been intrigued by human behaviour and the “why” behind decisions, an interest that continues to guide my approach to strategy and communication.Over the past several years, I’ve worked across corporate, agency, and freelance environments, gaining experience in marketing, analytics, communications, and process improvement at Medtronic, GSK, and bMod Communications. I love connecting the dots between insight, messaging, and impact to help brands show up with purpose.Now, I’m bringing that experience to Contura Orthopedics, where I’ve joined as the Canadian Brand & Product Marketing Specialist. I’m leading national marketing efforts and working with a small but mighty team to help grow Contura’s presence in Canada, a role that brings together everything I love about strategy, storytelling, and brand building.If my story resonates (or if you, too, made childhood websites on paper!), let’s connect and chat collaboration.
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