Katelynne Newman
Senior Lifecycle Marketing Coordinator @Boatsetter
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WORK HISTORY
Senior Lifecycle Marketing Coordinator @Boatsetter
Lead the strategy, content, and optimization of multi-channel notifications (email, SMS, push) to engage, convert, and retain users- Design and refine lifecycle journeys — from onboarding and booking to loyalty and re-engagement — ensuring every touchpoint adds value and drives action- Use performance insights to identify trends, remove friction, and unlock measurable gains in open rates, CTRs, and bookings- Partner with Product, Engineering, and Customer Experience teams to deliver timely, accurate, and brand-aligned communications at key moments in the customer journey- Run continuous A/B testing, personalization, and segmentation initiatives to deepen relevance and boost long-term user engagement.
EDUCATION
Texas Tech University
Master's degree
Texas Tech University
Media Strategies
SKILLS
ABOUT KATELYNNE NEWMAN
Marketing specialist with 10+ years of experience in brand marketing, email marketing…
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