Katelyn Martin
Associate Marketing Manager, Ecommerce Marketing (Amazon) @Mattel, Inc.
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WORK HISTORY
Associate Marketing Manager, Ecommerce Marketing (Amazon) @Mattel, Inc.
El Segundo, CA, US
At Mattel, I’ve managed a diverse range of product portfolios spanning across dolls, vehicles, games, construction, and action figures, supporting some of the company’s most iconic global brands including Barbie, Disney Dolls, Hot Wheels, and Jurassic World. In my role within the commercial organization, I partner closely with our largest retail accounts to drive performance, growth, and strategic alignment.I have deep experience executing end-to-end commercial strategy for key partners such as Walmart and Amazon, driving best-in-class brand execution across online and brick-and-mortar.In my current role, I lead the full-year strategic growth, marketing, promotional, and advertising plans for the Amazon dolls portfolio.
EDUCATION
University of Arizona, Eller College of Management
Bachelor of Business Administration - BBA, Marketing
University of Notre Dame
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT KATELYN MARTIN
I am a marketing enthusiast who strives to become the very best marketer I can be. From launching a website to driving a new marketing plan, marketing energizes me - it’s what fills up my cup - today, tomorrow, and for years to come.
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