Kate Lukach

WORK HISTORY

EDUCATION

SKILLS

ABOUT KATE LUKACH

Building and scaling an enterprise SaaS company can be relentless and marketing missteps will negatively impact revenue, valuation, and growth. I help enterprise SaaS companies clarify messaging, run marketing programs that drive growth, and build customer initiatives that fuel adoption, expansion, and advocacy.I partner with C-level execs at critical moments of scale: fundraising, new product launches, go-to-market pivots, and customer expansion, to deliver marketing that drives measurable growth.As the founder of Notable Marketing, I provide direct, senior-level marketing leadership as both an operator and advisor. If additional resources are needed, I can also build custom teams of experienced marketers tailored to a company’s stage and goals.What I do:* Messaging & Positioning: Craft stories that resonate with buyers and differentiate in competitive markets.* Go-to-Market Strategy: Build marketing plans that accelerate growth at key inflection points.* Product Launches: Execute new product introductions that drive adoption and revenue from day one.* Customer Marketing Programs: Design and oversee programs that fuel adoption, expansion, and advocacy, boosting retention and growth.* Fundraising Support: Develop messaging, decks, and campaigns that help secure VC funding and investor confidence.I\'ve helped fast-growing B2B SaaS companies including PerfectHire, Beamery, MasterClass, Fuel50, Schoox, Sense, Lightcast, and Plum.io to execute marketing programs that don\'t just keep pace with growth, but accelerate it.Before founding Notable Marketing, I spent 20+ years leading marketing at high-growth HR tech companies including category creators Taleo, HireVue, and SelectMinds, helping scale through multiple funding rounds, S-1 filings, an IPO, and acquisitions.Specialties: Enterprise SaaS, SaaS Marketing, HR Tech Marketing, Go to Market Strategy, Brand Building, Repositioning Strategy, Customer Marketing Strategy, Marketing Strategy