Kate Froehlich
Digital Customer Experience Senior Manager @Discover
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WORK HISTORY
Digital Customer Experience Senior Manager @Discover
EDUCATION
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA
American University
Business Administration, Marketing
SKILLS
ABOUT KATE FROEHLICH
I am an end-to-end brand marketer with holistic business experience as a strategist. Customer-centric: I can deeply understand and empathize with unmet customer needs, leveraging research to uncover actionable insights that drive impactful change and align with overarching business objectives.Team-centric: I am passionate about building and empowering high-performing teams. By fostering trust, building deep relationships, and aligning on shared goals, I help teams achieve consensus and execute transformational initiatives.Solution-centric: I problem solve quickly, diagnosing opportunities by asking the right questions and identifying critical sources of input. I move seamlessly from strategic thinking to fast-paced execution, delivering actionable solutions across industries and functions.Purpose-centric: I strategically influence leadership and internal stakeholders by synthesizing complex business needs into clear, actionable insights. I connect the dots between organizational goals and the “so what” impact to align teams and drive results.My experience spans the full spectrum of brand strategy, from setting objectives and segmentation to go-to-market planning and integrated marketing communications.
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