Kate Davids
Analytics Manager @Ruder Finn
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WORK HISTORY
Analytics Manager @Ruder Finn
New York, NY, US
EDUCATION
Groupe Ecole Superieure de Commerce de Toulouse
Bachelor, Management
Hult International Business School
Masters, Digital Marketing
W. P. Carey School of Business – Arizona State University
Bachelors of Science, Marketing
SKILLS
ABOUT KATE DAVIDS
Customer insights professional with a specialty in social media listening, including brand tracking, influencer identification, and culture trend spotting. I have worked in a variety of industries, including CPG and finance, always with the goal of being the voice of the consumer in any given room. I use the insights I uncover through research in order to inform content strategy, influencer marketing, and new product development. I leverage both quantitative research and qualitative methodologies to augment social media listening, providing a mixed-methodology approach.I also frequently combine these research methodologies with marketing analytics, such as website or social media engagement, to provide a more complete picture of client audience behavior. By combining not only what people say, but what they do and how they interact with client digital properties, I can better advise on strategy and content.
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