Kate Federhar
Director of Digital Marketing @Century Communities, Inc. (NYSE:CCS)
Signup · Get unlimited contacts
WORK HISTORY
Director of Digital Marketing @Century Communities, Inc. (NYSE:CCS)
Oversee Data Driven multi-million-dollar Paid Search program, optimizing bidding strategies, ad copy, and landing experiences to achieve a 36% year-over-year increase in qualified leads.• Develop and execute an enterprise SEO roadmap that significantly improved organic visibility, keyword rankings, and homebuyer discovery.• Manage syndication partnerships with major real estate portals, increasing referral leads and online visibility for available homes and communities.• Direct Optimizely website redesigns, digital promotions and UX enhancements, using A/B testing to drive higher lead conversion rates and streamline customer navigation from community search to inquiry. • Pioneered AEO tactics to secure placement in AI-driven search results and voice assistants, expanding brand exposure in next-generation search environments. Boosted brand visibility with a 20X increase in AI mentions over a 6 month period.• Designed and implemented a robust email marketing strategy, including a scalable nurture flow and engagement methodology, driving improved MQL-to-SQL conversion and customer retention.• Established unified performance reporting in SFDC and Power BI, enabling real-time ROI analysis and data-driven decision-making for the C-suite.• Oversee marketing operations, technology stack integration, and process automation to enhance data integrity, campaign efficiency, and cross-functional collaboration between marketing, sales, and IT. • Partner with executive leadership to align digital growth strategy with corporate goals, leveraging competitive insights and predictive analytics to guide media investment and messaging decisions.
EDUCATION
Quinlan School of Business, Loyola University Chicago
MBA, Marketing and Management
Hope College
Bachelor of Arts, Business Administration and Biology
SKILLS
ABOUT KATE FEDERHAR
As an award-winning Marketing team leader and enterprise change agent, I launch OR transform and elevate the marketing function for increased business profitability. I build the business case for change, influence executive approval and drive implementation.INSPIRE. INNOVATE. SHIFT. ACHIEVE.After 15 years leading the digital Marketing function, I excel in guiding teams to meet goals quickly and with high ROI. Keeping my finger on the pulse of emerging technology, I push the envelope – take the omni channel ecosystem as far as it will go for the company - establishing that 360-degree view of our customers and businesses to build a sustainable, profitable future.I construct scalable marketing operations and high performing marketing teams that pursue greatness. Collaborating with our business partners, we drive top of funnel lead-gen and bottom of funnel conversion. Our methods leverage cutting edge technology, strategic messaging and digital marketing integration. SELECTED ACHIEVEMENTS• Launched the Marketing Technology department from concept to an Omni Channel Ecosystem, complete with scalable capacity• Reduced Production Time 75% of SLA• Guided $25M re-brand across 14 asset categories• Initiated and implemented Project Management Office (PMO), aligning PM with business strategy• Launched B2B eCommerce platform in 5 monthsGifted in relationship building, I facilitate collaboration and alignment across the organization. Serving as the bridge between tech and creatives, I link cutting edge reality with the mind of the creative storyteller.My leadership style is action oriented, resourceful, and influential. People are important to the company’s success, in fact, integral to success. I remove obstacles and provide the training ground for team members to find their career path. I invest in my people and foster a connected, inclusive culture. When my team is on it, the job WILL get done with exceptional quality and expediency. Remote Team Leadership | Strategic Planning | Website, IT, Digital | Marketing Operations Launch | Thought Leadership | Marketing Communications | Lead Generation | Rebranding | Business Analysis and Reporting | Marketing Solutions | Growth Marketing | Sales Enablement | Account-Based Marketing | Visionary | Process Improvement | Execution Management | Coach and Mentor | Paid Media | Systems Implementation | Project Management | Budget Management | B2B B2C | Campaign, Promotion, Agency Management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.