Kate Bussmann
Editor @Expedia Group
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WORK HISTORY
Editor @Expedia Group
London, GB
Hired as part of a new Content & Editorial team in Expedia Group’s Global Marketing division, with a primary focus on the US market. Since I joined, we have launched three premium editorial travel magazine sites for Expedia, Vrbo and Hotels.com, creating over 500 stories, including:• 300+ city guides• Talent interviews and Set-Jetting features, working in collaboration with partners at Netflix, Prime Video and Nat Geo.• Sponsored stories, editorial integrations and campaign extensions, in conjunction with the publicity team, the sports and music partnerships team and in-house advertising agency, MeSo.In 2023, we created three magazine sites from scratch, targeting the US customer base of Expedia, Vrbo and Hotels.com with upper funnel inspirational travel content. Worked with external agencies and internal experts and stakeholders on site concepts, structure, design, taxonomy, and SEO. Initiated and designed new workflows, collaborated with finance to set up payment structures for freelancers, and created editorial playbooks and style guides. Ideated editorial franchises for each of the three brands, building a stable of trusted expert contributors and a network of key publicity contacts.Scope of role includes:• Ideation of editorial content, RFPs and content for sponsored content.• Commissioning, editing and writing editorial and advertorial content.• Writing and editing email newsletters, including sends that go to over 100 million subscribers, and editorial content designed specifically the audience coming from that channel.• Social media editing (primarily Instagram and Pinterest) in collaboration with the Content team.
EDUCATION
The University of Manchester
BA Hons, English and Italian
SKILLS
ABOUT KATE BUSSMANN
25 years experience in print and digital content creation, ideation and direction, including editorial, email newsletters, social media and brand. Content creation, ideating and executing ideas to a brief, content strategy, playbooks, planning and copywriting for corporates and non-profits. Freelance writing and editing for fast-paced organisations including award-winning national and international media organisations, both digital and print media. Expert in online publishing, email newsletters, social media. Specialist subject areas include style (from fashion and beauty to interiors), health, family and parenting, culture (including celebrity interviews), work, tech and social, lifestyle and cultural trends. Published in every major broadsheet in the UK, plus all major monthly women\'s magazines.Copywriting and content direction for corporates and agencies including Expedia Group, Unilever, Virgin Money, British Airways and Flamingo.Experienced live broadcaster, panel host for events and public speaker. International live TV and radio including Sky News, BBC Radio 4\'s Today Programme and Woman\'s Hour, NPR\'s All Things Considered and Australia\'s Sunrise. Panellist and host at events including Google Creative Labs, Stella Live and Social Media Week.Author of the book, A Twitter Year: 365 Days in 140 Characters (Bloomsbury), published in The US, UK, Australia and India.
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