Kate Ayala
Communication, Marketing & Partnership Manager @Fairhive Homes Limited
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WORK HISTORY
Communication, Marketing & Partnership Manager @Fairhive Homes Limited
Develop and implement effective stakeholder engagement to include resident and employee communication. Advise and support the Executive Management Team, including the Chief Executive and Chair of the Board on internal and external communications. Responsible for the Trust\'s brand and reputation; developing and implementing corporate identity. Implementing best practice for external and internal communications, ensuring compliance with regulatory requirements.Selected Accomplishments• As part of the Senior Managers Team I led the development of the Trust’s new three year strategies, ensuring opportunities for the effective involvement of both residents and employees. • Successful delivery of several employee conferences fulfilling CEO and company objectives.• Successfully managed 10 year anniversary celebrations for all stakeholders both internal and external. Raising awareness of achievements over the last 10 years and paving the way for the launch of the new strategies.• In consultation with the Executive Management Team managed the Trust’s media response to crisis and emergency exercises, playing an integral part in leading the business continuity planning process.
EDUCATION
Coventry University
Bachelor of Arts, Marketing
Bicester Community College
Secondary
ABOUT KATE AYALA
Over twenty years’ experience in marketing and communication; managing reputation, effective engagement and implementing change programmes. I’ve led and delivered a number of successful campaigns to time and on budget, with a proven ability to engage with stakeholders at all levels, influencing decision making and enabling change.I understand business drivers, employee engagement and customers\' needs. I designed and implemented a number of highly effective communication programmes, to frontline employees, engaging with them to influence and change behaviour. I have exceptional organisational skills and have managed and delivered a number of events, ranging from a 700 person conference to large scale business continuity events. I have the ability to provide engaging copy for communication campaigns as well as a proven track record in stakeholder engagement and customer relations.I am a strong communicator with excellent leadership and project management skills, a conscientious person who works hard and pays attention to detail. A successful people manager I create highly effective teams focussing on engaged individuals and continuous improvement. Key skills:* Understanding audiences and engaging with them* Communicating for impact* Strategic communications planning* Able to build key relationships at every level * Ability to impact and influence * Copy writing and proofreading* Communication Crisis Management* Operational Resilience planning
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