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Kate Rule
Supporter Relationship Specialist (Mid-value) @Royal Flying Doctor Service of Australia
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WORK HISTORY
Supporter Relationship Specialist (Mid-value) @Royal Flying Doctor Service of Australia
Queensland, AU
As the Supporter Relationship Specialist (MV), I’m responsible for providing an exceptional supporter experience and highly personalised donor care to our mid-value donor cohort in line with the RFDS mid-value donor strategy. The role aims to increase revenue and engagement from this cohort of supporters. Mid-value supporter growth is a strategic focus area for the team, so I’ll be holding responsibility for driving key outcomes to meet objectives.
EDUCATION
James Cook University
Occupational Therapy
OTEN (Open Training and Educaton Network) NSW
Diploma of Marketing
TAFE Queensland
Principles of Advertising
Institute for Sustainable Philanthropy
Philanthropic Psychology
RMIT University
Digital Marketing Certification
ABOUT KATE RULE
Hey, I\'m Kate. I started off in the world of retail copywriting, marketing and e-commerce, but somewhere along the way, I took a sharp left turn and found my true calling: fundraising. As one of very few Mid Value Donor Specialists in Australia, I\'ve found my joy in connecting passionate individuals with causes they care about deeply.With a recent qualification in philanthropic psychology, and a background in marketing and advertising, I\'ve got a solid grasp on audience dynamics, trends, and channels… But what really lights me up are genuine one-on-one connections with these amazing (oft misunderstood) supporters. Whether it\'s a heartfelt phone call, a personalised letter, or an earnest video, I\'m all about building authentic relationships that help me understand how these compassionate people express their identities. Speaking of identities, my team would identify me as the resident “fluffy gal” - thanks to my passion for creating donor comms that could possibly nudge close to love letters. In my role, I\'m like a matchmaker for generosity, bridging the gap between donors who have the means to give and causes that could use a helping hand. From crafting letters of sincere and personalised appreciation, to nurturing donor relationships, every day is an opportunity to shine a light on the generosity of mid-value donors and amplify their impact.It\'s not just about raising funds; it\'s about building genuine connections and fostering a sense of community around giving. And let me tell you, there\'s nothing more rewarding than knowing that my work helps make the world a little more sparkly, a little fluffier, a little happier each day.
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