Kate Robertson
Manager, Marketing Communications @Koodo
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WORK HISTORY
Manager, Marketing Communications @Koodo
Conducted deep analysis on media spend and brand awareness to formulate a long-term national brand strategy for Koodo to maximize awareness, customer acquisition and retention in a challenging competitive environment• Managed relationships with multiple advertising, media, research and public relations agencies to ensure PR, Advertising and digital plans align with business objectives• Presented key recommendations to the executive leadership team to gain alignment on strategy• Supported the “communication centre of excellence” team, responsible for creating customer and internal facing communications including direct mail, bill inserts, SMS notifications and bulletins• Responsible for the community investment portfolio and the on-going strategy of Koodonation: an online micro volunteering communityKey Accomplishments• 2012/2013 Winner of Strategy Magazines best sustainable brand• Winner of the 2012/2013 JD Powers award for Best in Class stand alone Canadian Telecom• Selected for the “Leadership Now: Emerging Leaders program” a development program for top managers within the organization
EDUCATION
Western University
HBA, Media Information Technoculture
Schulich School of Business - York University
Master of Business Administration (MBA)
Richard Ivey School of Business
Bachelor of Arts, Business Administration 2003
ABOUT KATE ROBERTSON
Specialties: competitive analysis, customer relations, delivery, design, documentation, leadership, leadership training, management, marketing, mentoring, networking, pricing, prime, project planning, requirements, retail, sales, strategic, strategic planning, telecommunications, media, market research, communications
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