Kate Kuzina
Strategic Account Senior Business Manager @Kia America
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WORK HISTORY
Strategic Account Senior Business Manager @Kia America
Act as the vehicle’s chief advocate, championing, gathering resources to support, promote and strengthen the model for maximum marketplace success and profitability- Manage model revenue, act as the messaging subject matter expert across all media channels and providing strategic and tactical input for developing and executing the sales and marketing plan- Collaborate with Sales and Marketing in jointly setting the quantitative and qualitative objectives for each model, identify the key product, marketing and sales programs required to achieve the set objectives- Collaborate with Marketing to ensure product concept, positioning, key attributes/competitive advantages are clearly communicated and with consistency throughout- Collaborate with Product Quality and Product Development to provide immediate and upstream input (up to 18 months prior to new model year change over) to ensure assigned product meets Sales and Marketing channel marketplace needs- Create business plans for vehicle USPs (Unique Selling Points), strategic predictions, pricing projections, trim mix and optimize media messaging across various channels (Digital, Marketing, PR, Kia University, Dealerships)- Partner with Sales Training team to ensure key product points/ competitive advantages are clearly communicated (ensure consistency with key marketing messages, positioning, proper competitor comparisons used)- Build and maintain long-term relationships with outside agencies and vendors- Product Expert for assigned models, maintaining comprehensive knowledge of the vehicle, its target customers, dealer engagement levels and the competitive segment marketplace dynamics to provide input for collaborative development of the near-term sales, marketing and product plans- Uncover operational gaps by examination of process and project progression- Solve multi-dimensional discipline problems- Strategic planning and forecasting across all departments for growth of company.
EDUCATION
Michigan State University
Bachelor of Science - BS
ABOUT KATE KUZINA
Cancer mom to a fierce little warrior. Raising awareness, funding and advocating for…
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