Kate Dodds
Head of Marketing Emea @ICIS
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WORK HISTORY
Head of Marketing Emea @ICIS
EDUCATION
Warwickshire College
CIM Professional Diploma in Marketing
University of East Anglia
BA Double Hons, French, German and Linguistics
SKILLS
ABOUT KATE DODDS
Business-to-business marketing professional with experience of strategic marketing planning and implementation, budget management and team management and development. Key skills include:• Strategic marketing planning, market analysis and market segmentation• Marketing campaign management and programme execution• Experience across the full marketing mix - online, offline, events, PR social media• Excellent copy-writing skills including web copy, blogs, sales collateral, whitepapers• Lead generation, lead management and reporting• Digital marketing - web, PPC, content, SEO
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