Katalin Czigler
Senior Director, Global Brand Strategy - Juices @The Coca-Cola Company
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WORK HISTORY
Senior Director, Global Brand Strategy - Juices @The Coca-Cola Company
Atlanta, GA, US
Drove exceptional business growth and led the strategic global repositioning of Minute Maid, introducing innovative campaigns and refreshed packaging that strengthened brand equity and deepened consumer connections.• Designed and executed forward-thinking, multi-year strategies, prioritizing market-specific commercialization, P&L optimization, and impactful regional partnerships.• Leveraged advanced AI and predictive analytics to identify untapped growth opportunities and craft cutting-edge, consumer-first marketing strategies.
EDUCATION
IMD
EXCEL Leadership Program
University of Pécs Faculty of Business and Economics
Master's degree, Banking and Finance
Wharton Online
Executive Leadership Certificate
Wor-Wic Community College
YMCA International Career Advancement Program, Business Operation
SKILLS
ABOUT KATALIN CZIGLER
I am a results-driven marketing and commercial strategy executive with 15+ years of global leadership experience at top FMCG organizations like Coca-Cola, Henkel, and P&G. I specialize in driving double-digit growth, leading innovation, and delivering transformational brand strategies.With expertise in P&L optimization, AI-driven insights, and digital transformation, I’ve led cross-functional teams to achieve ambitious growth across diverse markets. Passionate about building brands and delivering consumer-centric campaigns, I inspire teams to embrace creativity, collaboration, and transformation in a dynamic landscape.
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