Kat Tran
Audience Engagement Intern @McClatchy Media
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WORK HISTORY
Audience Engagement Intern @McClatchy Media
Sacramento, CA, US
Produce morning, afternoon and Capitol Bureau alert newsletters across McClatchy\'s 5 California outlets; working closely with reporters and editors at The Sacramento Bee, The Modesto Bee, The Fresno Bee, San Luis Obispo Tribune and Merced Sun-Star-Boost audience engagement for subscribers and readers, using different audience tools like Braze to send over 50 desktop, web and mobile alerts-Execute optimal growth strategies: build creative Canva graphic designs, write sharp, clean social copy-Recognize key, promotable stories to post on social media platforms, including Instagram, Facebook and X-Identify trending, high-performing stories to designate on homepages-Check SEO, headline, teaser texts, etc. on newsletters, articles and stories on content management systems like CUE-Use analytic tools such as Marfeel to elevate digital journalism and online strategies.
EDUCATION
Cardiff University / Prifysgol Caerdydd
Law
Spruce Creek High School
IB High School Diploma
University of Florida
Bachelor of Science - BS, Journalism
Santa Fe College
Associate's degree, Journalism
ABOUT KAT TRAN
Hi, my name is Kat! I’m currently a Local Engagment & Retention Reporter at The…
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