Kat Peper
Technical Sales Support Manager @Crv
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WORK HISTORY
Technical Sales Support Manager @Crv
I lead the technical support team and drive strategic initiatives that enhance genetic and reproductive solutions for dairy and beef producers. My role spans technical expertise, global collaboration, marketing, and customer engagement, ensuring that producers maximize profitability through data-driven decision-making. Leadership & Strategy• Member of the CRV USA Management Team, contributing to strategic decision-making and business growth.• Lead the technical support team, providing high-level support to customers and field staff.• Assist with onboarding and HR processes, including recruitment, team development, and TN visa/immigration processes.• Represent CRV USA at trade shows, engaging with industry professionals and customers.• Collaborate with marketing to develop tailored marketing materials for the US market. Genetic & Reproductive Solutions• Drive the HerdOptimizer genomic testing program, working at a global level to provide US-based genetic indexes to other countries.• Collaborate with CDCB and facilitate genomic evaluations and data access.• Oversee CRV’s mating program, helping producers optimize genetic selection and manage beef and sexed semen usage.• Support embryo programs, working with farms to develop customized reproductive strategies. Technical & Field Support• Provide technical sales support to field staff and customers on CRV’s genetic and herd management solutions.• Drive growth and adoption of Ovalert, CRV’s herd management software, through strategic planning and technical support. Reproductive Management & Training• Manage the breeding team and A.I. technicians, ensuring efficient service delivery.• Conduct herd reproductive audits, evaluate synchronization programs, and provide A.I. training to improve breeding efficiency.With a passion for genetic advancement, reproductive efficiency, and industry engagement, I help producers navigate genetic and herd management solutions to achieve long-term success.
EDUCATION
California State University Stanislaus
Bachelor of Arts (B.A.), Agriculture Studies
UW Madison Continuing Education Online
Spanish, Advanved Microsoft Excel
Modesto Junior College
Associate of Science (A.S.), Agriculture Business and Dairy Science
University of Illinois
Advanced Reproduction Management Course
ABOUT KAT PEPER
Agricultural Leader | Dairy Genetics & Data Strategy | Entrepreneur | Advocate for FarmersI bring a unique blend of agricultural expertise, data-driven strategy, and grassroots leadership. With a background spanning dairy genetics, reproduction, farm management, and sales growth, I’ve helped producers and organizations unlock profitability through innovative, practical solutions.As a fourth-generation farmer and co-owner of Granite Hills Farm, I combine hands-on livestock production with entrepreneurial vision, building a farm-to-table business that connects consumers directly to local food. My leadership extends beyond the farm as President of the Sauk County Farm Bureau, where I champion farmer voices, mentor emerging leaders, and engage in policy discussions that shape the future of agriculture.Passionate about bridging tradition with innovation, I focus on empowering farm families, strengthening rural communities, and advancing sustainable opportunities for the next generation.
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