Karyn Cardona
Senior Manager - in House Marketing Department @Farah & Farah Personal Injury Lawyers
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WORK HISTORY
Senior Manager - in House Marketing Department @Farah & Farah Personal Injury Lawyers
US
In house media and marketing leader responsible for client growth, acquisition and branding. Management and execution of multi-million dollar annual ad placements and optimization across national markets including the top 20 in the US. Responsible for new market launches, optimization, targeting,accountability and lead generation. Responsible for efficiency and profitability based on market specific goals by case type and category. Lead negotiator for OTT, CTV, Streaming, Live Sports, Television, Radio, Cable, and out of home implementation and attribution along with other key marketing strategies and tactics. Work to create clutter free exposure across multiple targets. Create and execute custom-made and intelligently targeted intrusive news and sports integrations. Negotiate multiple direct deals with live sports stream and negotiate and activate premium and partnerships with ESPN, HULU, Peacock, Spotify, Paramount Plus, Sirius-XM Pandora and many more. Responsible for negotiation and implementation of all general market and Spanish language initiatives. Foster partnerships and develop custom activations on air and onsite with professional and local sports teams, arena takeovers, local partnerships, events, charity tie ins and multiple on air and onsite market takeovers. Consistently staying ahead of market trends, initiating fresh ideas, and demanding more for our investments. Pushing myself and everyone I come into contact with to give more, do more, care more and work harder and smarter every day. Ask hard questions, push myself and others for greatness, always say yes or at the very least try your very best to find a way. Demand accountability and tracking. Taking personal responsibility to set the tone by demonstrating integrity, work ethic and rolling up my sleeves and pushing for more every single day with anything and everything that helps the team and allows us to gain and retain happy clients.
EDUCATION
Fontbonne Hall Academy
High school
Quinnipiac University
Bachelor of Arts (B.A.)
SKILLS
ABOUT KARYN CARDONA
As Senior Manager at Farah & Farah for over five years, the role centers on leading…
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