Karunya Job
Database Marketing & Analytics, Manager @BCAA
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WORK HISTORY
Database Marketing & Analytics, Manager @BCAA
Vancouver, BC, CA
Responsible with my team for managing marketing databases, ensuring data accuracy, and developing segmentation strategies to support targeted campaigns- Oversee analytics and reporting to measure campaign effectiveness, provide actionable insights and optimize marketing ROI- Partner with cross functional teams to deliver customer insights, improve targeting and support data-driven decision making.
EDUCATION
Madras University, Ethiraj College for Women
B.A., Economics
Anna University, Madras School of Economics
M.Sc., Economics
ABOUT KARUNYA JOB
Data & Insights Manager –with 12+ years of experience in Analytics, Data mining, Text mining, Web analytics and reporting in the E Commerce and Financial Sector. Specialties: Proficient in SQL, Adobe analytics, Google analytics, AWS QuickSight, PowerBI, R, SPSS modeler, Big Query, JIRA, Survey tools, Text mining & data mining using statistical methods.
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