Karra Hendrix
Director of Product Marketing @Trackforce
Signup · Get unlimited contacts
WORK HISTORY
Director of Product Marketing @Trackforce
As the Director of Product Marketing at Trackforce, I\'m focused on making our corporate security platform impossible to ignore—for the right buyers, at the right time. I lead our go-to-market strategy from ICP and positioning through launch, enablement, and in-product adoption, so the story we tell in the market matches the value customers feel in their day-to-day.Day to day, that looks like partnering with Product, Sales, CS, and strategic partners to build enterprise-ready narratives, orchestrate Tier 1 launches, and turn customer proof into real pipeline and revenue. I’m especially energized by using data, Voice of Customer, and new tools (including AI and in-app analytics) to simplify decisions, sharpen our message, and help teams sell with confidence instead of buzzwords.
EDUCATION
Oregon State University
B.S., Psychology
SKILLS
ABOUT KARRA HENDRIX
Hey! I’m Karra (Care-uh) a B2B SaaS product marketer who loves that moment when a complex product finally “clicks” for a buyer and I’ve spent the last decade engineering those moments on purpose. I build launches that land, stories that stick, and go-to-market strategies that connect clear customer problems to real revenue outcomes. I’m happiest at the intersection of product, sales, and customers, where things like ICP definition, positioning, and pricing stop being slides and start being pipeline.Over the years, I’ve led enterprise launches, built repeatable GTM frameworks, and used data (win/loss, usage, pipeline) to course-correct quickly and grow deals, ACV, and velocity. I’m fluent in the modern product marketing stack—Pendo, Gong, Salesforce, Navattic, UserEvidence, Highspot, Jasper, Perplexity—and I use AI every day to accelerate research, narrative development, and enablement without sacrificing nuance or Voice of Customer. I believe simplicity is still the most underrated growth strategy, and I like working with teams who care more about clarity, accountability, and impact than buzzwords.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.