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Karla Cervantes Lestegast
VP Loyalty & Premium Cards @Banamex
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WORK HISTORY
VP Loyalty & Premium Cards @Banamex
Lead the migration strategy for the loyalty program due to divestiture, coordinating the project and teams from conceptualization to relaunch.• Responsible for the global alliances / benefits strategy with global & local companies to increase loyalty program value• Design and development the annual strategic marketing plan for loyalty rewards & credit cards (mass affluent
SKILLS
ABOUT KARLA CERVANTES LESTEGAST
Senior Manager expert executing marketing, communication, advertising, events…
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