Karla Ide
Director of Marketing and Business Development @Ziemlich Bester Ruhestand
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WORK HISTORY
Director of Marketing and Business Development @Ziemlich Bester Ruhestand
Berlin, DE
Strategic partner for Ziemlich Bester Ruhestand, I provided key support across marketing, communications, and sales, contributing to both strategic direction and hands-on execution.Scope of work includes:• Key marketing, communications, and sales support, aligning messaging with business and growth goals• Website review and optimization, ensuring clarity, consistency, and audience-focused communication• Podcast strategy and editing, defining format, structure, and narrative flow• Creation and coordination of podcast social media assets to support distribution and reach• End-to-end management of the book launch event in Berlin, including concept, planning, coordination, and on-site execution for 100 attendees• Development of sales and marketing collateral, including messaging frameworks and supporting materialsThis collaboration focused on building a strong, coherent brand presence across channels and delivering impactful touchpoints both online and offline.
EDUCATION
The University of British Columbia
Business Communications, Corporate Affairs
Macromedia University of Applied Sciences
Master of Arts - MA, Media and Communications Management
University of the Arts London
English Plus Communication (LCC) Year Round
London Study Center LSC - Fulham
English Language - Advanced
Universidad del Desarrollo
Bachelor of Arts - BA, Journalism and Social Communications
ABOUT KARLA IDE
I’m a marketing professional with experience in B2B and B2C marketing campaigns, content creation, and events across Europe and LATAM. I support sales by delivering go-to-market strategies and ABM strategies. Collaborative and solution-oriented, I value strong team culture and clear communication. Native in Spanish, fluent in English, with a basic proficiency in German, and based in Berlin, I bring a strong international perspective to the European and LATAM networks, facilitating partnerships, new business opportunities, and events.Feel free to talk to me for via Message for- Growth Marketing - Communications & PR - B2B Events / Other Events- Content Strategy - Content Creation (LinkedIn, Instagram and X)
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