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Karla Arce

Director De Marketing Digital @El Palacio de Hierro

Mexico City, MX
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2026 — Present

Director De Marketing Digital @El Palacio de Hierro

EDUCATION

2013 — 2013

Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM

Diplomado de marketing interactivo y digital, IAB

N/A

EGADE Business School del Tecnológico de Monterrey

Executive MBA

ABOUT KARLA ARCE

Marketing professional with a focus on Growth for user acquisition and retention across both digital and physical channels. With over 15 years of experience, I have led campaigns across various sectors, including e-commerce and fintech, driving user growth and optimizing onboarding and conversion processes. I am skilled in data analysis and the management of Paid media, SEO, ASO, and CRM strategies, as well as in creating dashboards for informed decision-making. Experienced in team leadership and executing high-impact marketing projects.

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Karla Arce — Director De Marketing Digital at El Palacio de Hierro in Mexico City, MX | Unifers