Karla Arce
Director De Marketing Digital @El Palacio de Hierro
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WORK HISTORY
Director De Marketing Digital @El Palacio de Hierro
EDUCATION
Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
Diplomado de marketing interactivo y digital, IAB
EGADE Business School del Tecnológico de Monterrey
Executive MBA
ABOUT KARLA ARCE
Marketing professional with a focus on Growth for user acquisition and retention across both digital and physical channels. With over 15 years of experience, I have led campaigns across various sectors, including e-commerce and fintech, driving user growth and optimizing onboarding and conversion processes. I am skilled in data analysis and the management of Paid media, SEO, ASO, and CRM strategies, as well as in creating dashboards for informed decision-making. Experienced in team leadership and executing high-impact marketing projects.
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