Karis Matik

WORK HISTORY

EDUCATION

SKILLS

ABOUT KARIS MATIK

I’m a Brand and Marketing Director with a background in experience-led marketing, events and brand strategy. I work at the intersection of creativity and commercial thinking, building brands that people connect with and campaigns that genuinely move the needle.My career has been shaped by working in fast-moving, people-focused environments, from hospitality and large-scale events to service-led businesses. I’ve led marketing strategy, digital performance, campaigns, PR, partnerships and events, always with a focus on clarity, consistency and impact. I enjoy taking a step back, understanding what a brand is really trying to say, and turning that into marketing that feels human, confident and effective.I come from an events background, which means I naturally think about experience, audience and flow, not just outputs. I understand how brands live in the real world, how customers actually interact with them, and how marketing needs to support both commercial goals and operational reality. Seasonal demand, competing priorities and limited budgets are things I’m very comfortable navigating.Alongside my professional work, I care deeply about community, sustainability and using marketing as a force for good. I volunteer with StreetVet and have been recognised for leadership and community impact, but those values also show up in how I work day to day: collaborative, thoughtful and purpose-led without losing sight of results.I’m always interested in conversations about brand-led growth, experience-driven marketing, hospitality, events and building meaningful, well-loved brands.