Karin Shipley

Senior Manager, Direct Mail, Promotions and Gtm Strategy @Consumer Cellular, Inc.

Senior leadership role within the performance marketing team applying a blend of channel-best practices and strategic insights to solve enterprise business goals. Developing, leading, and executing customer acquisition marketing campaigns across the Direct Mail and Shared Mail ecosystem. Applying expertise in those channels to select CRM communications (remarketing, win-back, cross-sell, time-sensitive customer communication, etc.). Responsible for driving the Go To Market (GTM) strategy for Consumer Cellular (CCI) products and services. Leading and being a steward to supply strategy for the seasonal and monthly promotional calendar, including marketing-driven device discounts and service offers.