Karine Reffet
Group Communications Manager @Mcphy
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WORK HISTORY
Group Communications Manager @Mcphy
Paris, FR
Structured the communication strategy of an industrial group entering a scale-up phase, in a high-stakes environment combining technological, financial, and institutional exposure.Key missions & achievements:Defined and implemented the global communication strategy across EuropeRepositioned the brand and rolled out a new platform in a tense industrial contextStructured financial communication and led a high-impact TV campaign in partnership with BlackRockLaunched the Group’s intranet (100% adoption), improving internal productivity by +15%Coordinated media relations and supported executive leadership in public speaking and institutional outreachIncreased LinkedIn visibility:+30% in community growth followers)Developed managerial communication to support employee engagement and transformationLed strategic events: trade fairs, inaugurations, internal seminarsManaged the communications team, budget, and KPI reporting to the Executive CommitteeCorporate communication | Transformation | Employer brand | Financial communication | Crisis communication | Social media | Industry | Energy | EuropeSkills:Thrives in high-growth and transformation environments · Brand positioning and platform development · Employer branding · Strategic communication · Cross-cultural communication · Social media · Media relations · Event management · Public relations · Brand deployment · Team leadership · Project management · Visual communication
EDUCATION
HEC Montréal
Master Communication des marques, Communication d''entreprise
ICN Business School
Master, Marketing
SKILLS
ABOUT KARINE REFFET
I design and lead communication strategies that make sense, bring people together, and drive transformation. What’s my guiding thread? Helping companies grow by aligning their message, making their vision visible, and empowering their brand. I’ve built communication departments from the ground up, developed brand platforms, led influence campaigns, supported sensitive leadership communications, launched foundations, and advised executive teams in contexts of transformation, mergers, or scale-up. My experience spans digital, real estate, industry, energy, luxury, and the institutional sector. Whether corporate, leadership, financial, HR or ESG communications, I believe in an approach that is strategic yet human, demanding yet engaging — one that aligns words with actions, ambitions with reality. Today, I’m looking to contribute to a company where communication is seen as a driver of performance, impact and shared culture. A demanding and people-focused environment, where meaning leads the way. Feel free to reach out if you’d like to talk about your communication challenges or transformation projects. Karine Reffet |+33•••••••75
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