Karina Hicks

Marketing & Communications Director @Ark Workplace Risk

As Marketing & Communications Director at Ark, I am responsible for executing growth strategies that directly enhance enterprise value. I translate board-level strategy into measurable marketing outcomes; building brand equity, generating demand, and enabling sales to deliver accelerated revenue growth across SaaS and advisory services.At Helix, I have established a disciplined, scalable marketing engine: embedding campaign execution, lead generation systems, and sales alignment that deliver consistent, predictable results. My focus is on execution at pace – ensuring board strategies translate into customer acquisition, cross-sell growth, and strengthened market positioning. Just as importantly, I create an environment where marketing teams can thrive, innovate, and take pride in their contribution to Helix’s success story.