Karina Trindade Nasser
Marketing Manager @Minerals Technologies Inc.
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WORK HISTORY
Marketing Manager @Minerals Technologies Inc.
Mississauga, ON, CA
Managed comprehensive marketing strategies for SIVO - MTI\'s Pet Care Division, focusing on cat litter and dog treats. • Developed innovative solutions for private-label and branded products in Canada and the US. • Collaborated with cross-functional teams to enhance product visibility and market penetration. • Led packaging and artwork development to align with brand identity and market trends.
EDUCATION
FGV - Fundação Getulio Vargas
MBA - Master's in Strategic Management and Economic Business, Business
Universidade Presbiteriana Mackenzie
Bachelor's degree, Bachelor Advertising and Publicity with emphasis in Marketing
University of Toronto
Foundations of Digital Strategy and Marketing Management, Digital Marketing
ABOUT KARINA TRINDADE NASSER
As a Marketing Manager, I lead the development and execution of activation plans for different categories of products. With over 14 years of experience, I have successfully driven market share growth and consumer engagement through strategic marketing campaigns.I hold an MBA in Strategic Management and Economic Business from Fundação Getulio Vargas and a Bachelor\'s degree in Advertising and Publicity with emphasis in Marketing from Universidade Presbiteriana Mackenzie. I also completed a course in Foundations of Digital Strategy and Marketing Management at the University of Toronto. My skills include marketing campaigns, financial literacy, and marketing research. I am passionate about creating innovative and effective marketing solutions that meet the needs of diverse audiences.
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