Karina Winkelmann

Field Marketing Manager Emea @NetBrain Technologies Inc.

Munich, DE

Marketing Automation: Collaborate with the automation team to implement and execute targeted campaigns that utilize marketing automation to effectively nurture leads and drive them through the sales funnel.\\\\n• Lead Generation: Collaborate with sales team to develop and execute a comprehensive lead generation strategy that aligns with the company\'s marketing objectives. Utilize various tactics such as content marketing, webinars, and other channels to generate quality leads.\\\\n• Account-Based Marketing: Develop and execute a comprehensive ABM strategy to drive engagement and revenue growth from key accounts and verticals, leveraging tactics such as personalized email outreach, targeted advertising, and account-specific content.\\\\n• Performance Management: Analyze and report on the effectiveness of field marketing activities, providing insights and recommendations to improve performance and ROI.\\\\n• Sales Enablement: Collaborate with the sales team to provide them with the necessary marketing tools and resources, including presentations, collateral, and case studies.\\\\n• Market Research: Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and tactics.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Ludwig-Maximilians-Universität München

Bachelor's degree, Kommunikationswissenschaft und Italienische Philologie

Private Berufsfachschule für IT und Medien der Mediadesign Hochschule in München

Ausbildung, Webdesign

Mariupol State University

Bachelor's degree, Germanistik und Anglistik