Karina Oakley
Head of Marketing @Bluebell Dairy Limited
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WORK HISTORY
Head of Marketing @Bluebell Dairy Limited
I\'m fully focused on delivering results-driven marketing strategies that increase footfall, grow online sales, and strengthen Bluebell Dairy’s brand presence. Cuddling baby animals and taste-testing the latest artisan ice cream flavours (all in the name of research, of course!) Developing and executing a multi-channel marketing strategy to increase brand awareness, customer engagement, and sales. Managing end-to-end digital marketing campaigns, including budgeting, planning, creative execution, and performance analysis. Leading organic and paid performance marketing, ensuring SEO best practices and optimising Google Ads for maximum visibility. Creating high-converting email automation workflows to nurture leads, enhance customer experience, and drive sales. Designing digital and physical marketing assets for the website, social media, email campaigns, promotions, and PR. Overseeing website management, ensuring products, promotions, and content are updated and delivering results. Collaborating with external agencies to manage content schedules, maintain brand consistency, and maximise ROI. Tracking and analysing marketing performance, presenting key insights and recommendations to senior management.
EDUCATION
CIM | The Chartered Institute of Marketing
Diploma in Digital Marketing, Business, Management, Marketing, and Related Support Services
Secondary School of Economics
School leaving examination, A equivalent: Accountancy, English language, Economics, Event Management
Derby College
GCSE Higher , English Language and Literature, General
SKILLS
ABOUT KARINA OAKLEY
As a Founder of She Means Digital, we help biz owners get visible with video, create client-converting websites, automate systems & save time 📈 I also get to cuddle baby goats as Head of Marketing for Bluebells Farm🐐
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