Karilla Dyer

Senior Customer References and Advocacy Manager @Wrike

Portland, OR, US

Drove $1.5M in reference-influenced revenue by managing a high-impact customer references program that connected power users with prospects or churn-risk customers, influencing buyer decisions and renewals.• Established a customer advisory council with 50 customers from high-value strategic accounts, fostering close connections with Wrike’s product team and aligning members with the company\'s vision.• Scaled customer proof content and generated a pipeline of new advocates by launching a robust customer awards program, recognizing top users and deepening key customer relationships across various industries.• Led the strategy for Wrike Stars, a thriving advocacy community of 600+ engaged customers, empowering them to share their stories and insights.• Procured all customer speakers for Collaborate, Wrike’s annual user conference, providing attendees with impactful customer perspectives and real-world success stories three years in a row. • Produced impactful customer stories and validation content to support the sales team, equipping them with real customer testimonials and case studies to drive trust and win deals.• Managed online review campaigns across top review sites like G2, TrustRadius, and Gartner Digital Markets, boosting Wrike’s visibility and credibility through authentic customer feedback.• Sourced key customer references for high-profile analyst reports, including Gartner Magic Quadrant and Forrester Total Economic Impact™, ensuring Wrike was well-represented with valuable customer endorsements.

University of Florida

Bachelor of Science (B.S.), Public Relations