Amanda Rosenbalm
Business Value Consultant Founder & Global Lead, Business Value Services @Wrike
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WORK HISTORY
Business Value Consultant Founder & Global Lead, Business Value Services @Wrike
US
Recruited to establish Business Value Services from inception and embed value engineering across the full customer lifecycle within a global SaaS organization.* Built and scaled BVS from concept to global adoption across NA, EMEA, and APAC* Influenced $15.33M ARR across 120 strategic opportunities in the first year; improved win rates to 66%, accelerated sales cycles by 20–40 days, and increased deal size by 5–10x* Institutionalized value governance by standardizing business cases for $100K+, ELA, and expansion motions; integrated into land, adoption, and renewal strategy* Reduced discounting through scalable business case tooling and disciplined financial modeling* Partnered with GTM leadership to align value strategy with product marketing initiatives, AI monetization, and subscription rollouts* Established enterprise playbooks and value realization frameworks were adopted company-wide
EDUCATION
Coastal Carolina University
Bachelor of Science in Business Administration , Finance, General
SKILLS
ABOUT AMANDA ROSENBALM
I build and scale revenue infrastructure that connects strategy, sales, and product to measurable financial outcomes. With 18+ years in enterprise SaaS, I’ve worked across sales, product, and strategy — helping organizations connect complex technology to measurable business outcomes. Most recently, I was brought in to build Business Value Services from scratch- ground 0. Within a year, I scaled it globally and integrated value discipline into our most strategic deals and expansion motions. The function influenced $15.33M in ARR across 120 opportunities, achieved 66% win rates, accelerated sales cycles, increased deal sizes by 5–10x, and contributed to a 10% reduction in discounting. I shifted the organization from feature-led conversations to financially grounded selling, trained global GTM teams, and partnered closely with GTM and product leadership on monetization strategy — including subscription packaging and AI initiatives. I focus on building systems that drive disciplined, repeatable growth, and strengthen revenue predictability across the customer lifecycle.
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