Karen Guglielmo
Content Marketing Lead @Simply Business
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WORK HISTORY
Content Marketing Lead @Simply Business
Boston, MA, US
EDUCATION
West Virginia University
BSJ, Journalism
SKILLS
ABOUT KAREN GUGLIELMO
As a results-driven content and communications leader with expertise in content strategy, digital marketing, and brand communications, I specialize in creating impactful content that drives engagement and supports the entire customer journey—from awareness to advocacy. I leverage my experience in SEO/AEO/AIO, content development, and cross-functional collaboration to drive organic search, elevate brand presence and achieve measurable results. Below are key highlights of my experience:* Increased organic search traffic and user engagement to a corporate blog by over 100% within two quarters, optimizing content for SEO/AEO/AIO * Successfully planned and executed the global launch of an electric vehicle (EV) program, generating media coverage, social buzz, and executive speaking opportunities.* Drove a 60% organic search traffic increase for an AI-powered content marketing campaign, improving lead generation and customer engagement.* Launched and developed the company’s first-ever corporate sustainability page, driving awareness around environmental initiatives.* Consistently delivered 16-20 content assets per month, including blogs, white papers, infographics, videos, and podcasts.* Achieved 94% open rates for internal communications, boosting employee engagement during a company rebranding.* Spearheaded the first global content marketing program, supporting inbound marketing initiatives and enhancing brand visibility.* Managed a team of 6 full-time copywriters, overseeing an editorial calendar of diverse content formats, and led weekly story time brainstorming sessions to ensure creativity and consistency.* Produced highly successful COVID-related content, including an external video with 4.6k views and 127 reactions. With a track record of executing high-impact digital content strategies and delivering results in competitive industries, I’m passionate about using storytelling to drive business growth and brand transformation. Reach out to connect: k••••@hotmail.com |(603)
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