Karen Ryder
Senior Go to Market Manager @Smarty Mobile
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WORK HISTORY
Senior Go to Market Manager @Smarty Mobile
Responsible for owning, developing and communicating the e2e delivery of the SMARTY programme roadmap and strategic plan. I collaborate with cross functional business and digital delivery teams to ensure a clear understanding of priorities and alignment to SMARTY’s goals. By networking, negotiating, highlighting, encouraging and influencing ensure the GTM activities for the key SMARTY initiatives are effective and action based to quickly get a minimum viable product to market. I proactively encourage CEX across the initiatives to ensure the voice of the customer is represented; enabling SMARTY to maximise gross ads and reduce churn.
EDUCATION
The University of Hull
Bachelor's (Hons) degree
Maricourt High School
3 A Levels & 9 O Levels
SKILLS
ABOUT KAREN RYDER
I am a motivating and inspiring leader who collaborates to get a team focused with business outcomes agreed, understood, prioritized & delivered. My enthusiasm, organizational skills, self-motivation, and resilience - alongside the ability to pivot and work to project deadlines - drives effective facilitation and collaboration across cross functional teams.I\'m passionate about customer experience, CRM, Ecommerce, selfcare and commercial outcomes and can demonstrate a proven track record of delivery across Digital, IVR, Mobile, Web & App. Experienced working in Agile & Waterfall methodologies in digital and mobile first environments.I\'m able effectively plan, manage, negotiate, and communicate at all levels, have strong people skills and line management expertise gained working for blue chip companies such as Three UK, Three Ireland, Citibank, Natwest Bank, Prudential, Dun & Bradstreet and Marks & Spencer.I have demonstrable experience working on both the business and technical sides of delivery ensuring that the right business outcome is delivered and I enjoy the challenge of achieving ambitious goals in a fast paced and high energy environment.Skilled in Customer Experience, Change Management, Demand Management, Business Planning, Business Owner, PMO leadership, Product Ownership, Go To Market Leader, Program & Project Management, Test Management, Relationship / Stakeholder Management & People LeadershipSectors: ECommerce, Telecommunications, Banking, Insurance, Commercial Data and Retail.
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