Karen Desalvo
Vice President Marketing @Coastal Credit Union
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WORK HISTORY
Vice President Marketing @Coastal Credit Union
Raleigh, NC, US
EDUCATION
The Wharton School
Digital Marketing Strategies for the Digital Economy, Executive Education
Youngstown State University
Bachelor of Science in Business Administration, Advertising and Public Relations
SKILLS
ABOUT KAREN DESALVO
EXECUTIVE OFFICER & VISIONARY LEADERDriven by a passion for developing consumer-centric strategies that deliver significant value and fuel profitable growth. A servant, results-oriented, collaborative leader who inspires and empowers teams to build strong, impactful brands that resonate with customers and stand the test of time. Proven track record in shaping high-performance cultures and fostering innovation to create sustainable success. k••••••••@me.com | 33••••••77Executive Leadership | Strategy | Marketing | Business Development | Retail Branching | Digital TransformationKaren is an innovative, strategic senior executive and visionary leading transformation and growth initiatives through unifying teams, developing great brands and integrating solutions; along with enhancing the consumer experience. She is creative, analytical and experienced at making data-driven decisions to deliver relevant information across all touch points to create awareness, nurture leads and build brand equity. Karen has extensive experience in leading and developing effective teams and is known for her passion in mentoring and coaching for success. She challenges the status quo to push boundaries and encourages collaboration to improve bottom-line results. Karen is authentic, transparent and leads-by-example while inspiring others.CORE COMPETENCIES:•Strategic Planning•Brand Management•Channel Integration•Marketing & Creative Directing•Digital eCommerce & Website Development•CRM & Marketing Automation•PR | Strategic Communications•Community Outreach•Retail Branching & Merchandising•Sales & Service•Business Development•Mergers & AcquisitionsDeveloped and championed strategic initiatives that led Truliant to increase assets by 26% to $2.2 billion and increase members by 25% to over members, and led Seven Seventeen Credit Union to double its asset size by $460 million while tenured. Increased market share by over 50% in five counties for Seven Seventeen by spearheading the development of effective market expansion, and brand strategies and tactics.Built strong teams that created results-driven strategic marketing, successful eCommerce plans, and business development growth initiatives.Contact me at 33••••••77 if you want to increase your organization\'s growth and value.
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