Karen Sung
Chief Marketing Officer @Cyber Defense Group
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WORK HISTORY
Chief Marketing Officer @Cyber Defense Group
Los Angeles, CA, US
Built the marketing function from the ground up and transformed it into a revenue engine, generating over 80% of company pipeline through field marketing, partner programs, and demand generation. Developed the GTM strategy and partner ecosystem, driving $7.1M in pipeline and $4.3M in directly sourced revenue within 12 months. Launched channel and field marketing motions from scratch — partner co-selling, roadshows, executive events, and regional campaigns that accelerated deal cycles. Scaled brand and thought leadership, increasing LinkedIn engagement by 600% in six months. Led the transition from HubSpot to Salesforce and built automated lifecycle, attribution, and partner deal registration processes. Established performance visibility by building dashboards in Salesforce, Looker, and GA4 to track ROI, sourced revenue, and forecastable pipeline.
EDUCATION
California College of the Arts
Bachelor of Arts (BA)
University of San Francisco
Bachelor of Arts (BA)
SKILLS
ABOUT KAREN SUNG
Things I tend to do for cybersecurity and B2B SaaS companies when they need marketing to…
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