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Karen Ramirez Sandoval
Consumer Marketing Manager @Armstrong Laboratorios de México S.A. de C.V.
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WORK HISTORY
Consumer Marketing Manager @Armstrong Laboratorios de México S.A. de C.V.
Ciudad de Mexico, MX
Leadership & Management of Armstrong\'s Consumer MKT Team, responsable of OTC & Derma portfolio: Herklin, Kaomycin, Eyemo, Venastat, Picosend, Pilexil, Leti AT4, among others- Development and implementation of OTC & HCP marketing strategies to build brand awareness- Development and ensuring the implementation of effective Communication and Trade marketing strategies, brand positioning and awareness campaigns direct to consumers & HCPs- Media Planning- Identifying and development of NPD strategies- Efficient management & control of annual Marketing Budget.
EDUCATION
Tecnológico de Monterrey
Bachelor's Degree, Marketing
ABOUT KAREN RAMIREZ SANDOVAL
Marketing Professional with over 15 years of experience in the pharmaceutical industry, specializing in OTC & OTX products (including analgesics, respiratory, dermatological & baby products). Skilled in leading successful MKT teams, developing and executing marketing plans and brand strategies that consistently meet and exceed sales targets, positioning products as market leaders. Expertise in managing seasonal brands, product launches, media planning, communication strategies (ATL & BTL), and enhancing brand awareness. Experienced in targeting both healthcare professionals (HCP) and POS- Trade MKT, with a strong focus on budget control and driving brand profitability
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