Karen Ong
Executive Creative Director Principal @Marketing for Change
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WORK HISTORY
Executive Creative Director Principal @Marketing for Change
Alexandria, VA, US
Develops creative concepts for behavior change marketing, advertising, and public relations initiatives. Manages and executes a broad range of creative including digital products and applications, print and outdoor advertising, social media campaigns, video production, and branding development. Supervises an award-winning team of graphic designers; copywriters; developers; and video producers and editors. Clients include National Cancer Institute, American Academy of Pediatrics, Centers for Disease Control and Prevention, Centers for Medicare and Medicaid Services, Safe Kids USA, US Department of Justice, Horizon Foundation, Environmental Protection Agency.Notable Awards:2018 | Franceschi Best of Public Service Addy: NVFC - Serve Strong Animation Series 2018 | Gold Addy: Howard County Unsweented2018 | Gold Addy: NVFC - Serve Strong playing Cards2016 | Gold Addy (4th District) for Online, Interactive, Public Service: “No Kid Hungry ‘Hunger in our Schools Report’ for Share our Strength2016 | Golden Image Award for Website: Rhinos.org for International Rhino Foundation2016 | Silver Telly for Not-for Profit Campaign: “Switch the Drink” for Horizon Foundation2015 | FPRA Image Award for Website: SchoolEmployeeSaver.com for Independent Benefits Council2013 | Communicator Awards Gold Award of Excellence, Integrated Campaign - Social Responsibility,\"Find the Fun Now\" campaign, Pinellas County Health Department2013 |\"Creative for Good\" website launch -\"Find the Fun Now\" campaign case study, Pinellas County Health Department2010 | Silver Addy: Defense Solutions Logo, U.S. Department of Defense
EDUCATION
Rochester Institute of Technology
Bachelor of Fine Arts, Graphic Design
SKILLS
ABOUT KAREN ONG
Creative leader using behavioral science to design and implement marketing and communication campaigns for social causes. Rooted in a background of graphic design and sociology, I bring an empathy for the target audience, a sense of humor, and a push to embrace the unlikely approach to all of my work, resulting in creative that is attention-grabbing and emotionally resonant. I have lead public health, advocacy and behavioral campaigns for organizations and government agencies such as National Cancer Institute, No Kid Hungry, American Academy of Pediatrics, World Health Organization, Environmental Protection Agency, Horizon Foundation and MacArthur Foundation.Specialize in: advertising, digital advocacy, behavioral science, behavior change marketing, social strategy, branding, media buying, video production, copywriting, creative testing, research-driven strategies and graphic design
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