Karen Hines
Senior Manager, Marketing - Military Avionics and Helicopters @Collins Aerospace
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WORK HISTORY
Senior Manager, Marketing - Military Avionics and Helicopters @Collins Aerospace
Gather, analyze, and synthesize voice of customer and competitive intelligence inputs specific to the Military Avionics segment to provide tailorable insights leading to outstanding financial outcomes- Analyze microeconomics, voice of customer, research and analysis & marketing, such as: market definition and sizing, segmentation, targeting and positioning- Contribute to the strategy formulation process- Lead the production and execution of strategic marketing plans (SMP) and budgets specific to the channel and support SMPs led by product line marketing- Design VOC; understand segmentation; understand value elements critical to customers; target value propositions to customer segments - Link between technology/product lines and customers. Ability to communicate the value of the offering in customer-centric terms based on value delivered, includes creating presentation materials, demos and economic value analysis tools- Generating and delivering compelling customer pitches leveraging value propositions that result in customer orders- Integrated into business decision making enabling IPTs to deliver on customer needs on time and budget - Assist or contribute to the creation and building of brands and assist in the brand management - Consistently work with Business Development and Product Marketing teams to effectively promote and advertise brands - Clearly lead market research planning and execution; drive analysis to \"so what\'s\"- Clearly communicate findings and implications, drives action from analysis
EDUCATION
University of Maryland Global Campus
Master of Business Administration - MBA
Trinity Washington University
Bachelor's of Arts, Communications
ABOUT KAREN HINES
Accomplished corporate strategic marketing manager with experience in Military Aviation…
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