Karen Crookes

Managing Director SVP @Across The Pond

San Francisco, CA, US

Across the Pond is a global, independent creative agency empowering tech brands to shape a better world. As the founding member of ATP\'s North America office, I established our San Francisco presence starting with a single laptop and a bold vision.My responsibilities encompass managing the U.S. P&L, providing day to day operational leadership of our U.S. agency and creative studio, ensuring seamless global communication across our offices. I strategize and drive growth initiatives designed to increase revenue, expand our client base in the region and build our talented creative and production teams. It is important to me that we do so whilst fostering a collaborative and supportive agency culture.I manage and seek to empower our senior leadership team, champion individualized career development, and lead U.S-based HR policies, recruitment, and talent advancement.We are proud to be on 0.1% of woman-founded agencies, as well as, WBENC and B Corp certified, committed to making a positive impact on the industry and our communities.Clients include: Google, YouTube, Coinbase, DeepMind, Intrinsic AI, Meta, Lendlease, Lyft, Expedia, Anglo American We believe the work we do, and how we do it, can create a better world.