Karen Canales Knight

Channel Marketing Director, Latam @VanEck

US

Leading the development and execution of multi-pronged international marketing programs across seven target countries, contributing to increase in AUM from 2021 to 2024 through strategic campaigns, targeted engagement, and digital expansion.• Spearheading the business strategy for Latin America, ensuring alignment with overall organizational goals and market opportunities.• Collaborating closely with C-suite executives, leadership, product, and sales teams to align marketing strategies with broader business goals, ensuring effective campaigns that support sales goals. • Developing and executing multi-channel marketing initiatives, including email campaigns, webinars, paid media, earned media, and in-person events.• Optimizing and measuring content programs to drive engagement across all stages of the buyer journey, leading to increased client acquisition and retention.• Participating in sales presentations to better understand client needs, improve marketing program effectiveness, and strengthen client relationships.• Overseeing and managing the LATAM marketing budget, ensuring strategic allocation to maximize ROI.• Managing agency partnerships to ensure effective localization, high-quality translations, and market-specific targeting.