Karem Rodriguez de Leon
Director of Marketing Mobile @Zirrus
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WORK HISTORY
Director of Marketing Mobile @Zirrus
US
EDUCATION
Columbia Business School
Certificado- Digital marketing: Customer Engagement, Social Media, Planning & Analytics, Comunicación digital y contenidos multimedia
Universidad Metropolitana (VE)
Especialización Gerencia de Comunicaciones Integradas, Gerencia en Comunicaciones Integradas
UCAB - Universidad Católica Andrés Bello
Ingeniero Industrial, Industrial Engineer
Forja Consultores
Programa de Liderazgo e Influencia, Liderazgo empresarial
ABOUT KAREM RODRIGUEZ DE LEON
I’m a bilingual senior brand and marketing leader with 15+ years of experience building iconic consumer brands across CPG sectors in Latin America, the U.S, and Europe.I specialize in brand strategy, product innovation, and omnichannel go-to-market execution that drives consumer demand and revenue. From launching best-sellers to transforming value propositions, I bring clarity to complexity — blending consumer insights, category data (Nielsen, IRI), and team leadership to build strong, scalable brands.Experienced in DTC, retail media, and e-commerce platforms like Amazon, I align digital and traditional levers for full-funnel growth. My cross-functional leadership spans P&L ownership, commercial planning, and global stakeholder alignment. Global Experience | Growth-Oriented | 🤝 People-First LeaderLet’s connect if you\'re building brands that need momentum — or teams that need direction
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